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2018多彩貴州傳統工藝“苗族傳承人與設計師為生活創新”振興對話活動成功舉辦
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本網訊  9月27日至28日,由貴州省文化廳和貴州省苗學會主辦,貴州省非物質文化遺產保護中心、傳統工藝貴州工作站、貴州民族報和貴州省非物質文化遺產傳承培訓研究中心承辦的2018多彩貴州傳統工藝“苗族傳承人與設計師為生活創新”振興對話活動在貴陽舉辦。


貴州省文史研究館黨組書記、副館長王德玉,貴州省文物局原副局長、省文物博物館學會秘書長吳健偉,蘇州工藝美術職業技術學院手工藝術學院院長、傳統工藝貴州工作站站長趙罡,貴州省文化廳非遺處副處長(主持工作)李安鵬,貴州省文化廳非遺處原處長、貴州省非物質文化遺產專家委員會秘書長張詩蓮,貴州省文聯原辦公室主任、貴州省苗學會常務副會長張榮斌,貴州省非物質文化遺產保護中心副主任(主持工作)龍佑銘以及苗學專家、各研培院校相關負責人、各市(州)“非遺”工作負責人、“非遺”傳承人、研培優秀學員和媒體代表100余人參加本次對話活動。

對話活動于27日舉行了苗族傳承人與設計師、研培院校教授,苗族傳統工藝企業家與苗學專家、成功企業家兩場對話和苗族傳統工藝保護傳承與啟示反思、苗族傳統工藝創新發展與創造品牌、當好苗族傳統工藝宣傳員三場研討。在對話中,苗族傳承人和苗族傳統工藝企業家分享了自己的學藝之路和創業之路,并提出了在產品生產、產品創新、產業發展以及傳承過程中所遇到了問題。設計師、研培院校教授和苗學專家分別從自己的專業角度為傳承人和企業家解惑,并分享了許多成功案例,為他們提供經驗。其中中央民族大學苗學研究所常務副所長、北京巨子投資控股集團董事長張凌鋒說,傳統工藝需要創新,但是文創產品的營銷方式、市場需求和售后管理更需要創新。

在研討中,多位論文作者從苗族服飾的文化內涵、民族傳統工藝創新品牌之文化導向、苗族刺繡工藝、苗族傳統木匠工藝的創新與出路、貴州民族傳統手工藝創建文創品牌之市場現狀分析以及苗族銀飾品牌構建策略等方面提出觀點,苗學專家圍繞論文內容進行評議。在評議過程中,有專家提出“走好傳承路、傳承不守舊”“講好民族故事、樹立文化自信”“走好創新路、創新不離根”的觀點,并通過研培經驗告訴傳承人不要用苗族獨具特色的寫意創作手法和寫實手法相比,要深刻認識傳統圖案的魅力。苗學專家楊培德老師說,學者在研究苗族文化時,要充分認識到語言的重要性,在傳統工藝的創新中,要加入語言研究才能正確解讀傳統圖案的文化內涵,文化內涵解讀正確后才能針對不同消費人群設計創造相對應的品牌,同時,在產品設計與生產中要注意知識產權的保護。

苗族影視明星王飛鴻、優秀主持人歐桑和歌手楊祖桃在研討中表示,講好苗族故事,用好苗族文化,要有一顆感恩的心,用心做好苗族文化的宣傳員。



參會人員于28日赴多彩貴州風景眼文創園參觀了貴州省非物質文化遺產博覽館、傳統工藝貴州工作站和苗族織染繡體驗館,并在當日下午舉行了苗族傳統工藝創造性轉化和創新性發展座談以及苗族傳統工藝生產與營銷合作交流。


本次活動之后,還將舉行“布依族傳承人與設計師為生活創新”“侗族傳承人與設計師為生活創新”振興對話活動。系列活動的開展將有效振興貴州傳統工藝,助力脫貧攻堅,為生活創新,積極推進貴州傳統工藝的新發展。(徐霖)


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